Introduction

This document introduces the Instagram Contests module. This feature facilitates brand owners to drive customer-generated content by setting up two types of contests:

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First, the connection configuration will be explained between Antavo and Instagram. Then, the two ways to conduct Instagram contests (hashtagging and commenting) will also be discussed.

Configuring the connection between Antavo and Meta

Instagram is part of Meta Platforms, Inc. (also mentioned as Facebook) and there are several prerequisites that need to be met on both Antavo’s and Meta’s platform settings to run the contests.

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In the Antavo Backoffice, go to the “Modules” icon on the sidebar, search for “Instagram contests”, then click on enabling the module to access the configuration page. The page will open to the fields requesting the App ID and the App Secret.

Accessing the App ID and App

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Secret from the Developers’ app

First, you need to create an account in the Meta for Developers application and as soon as it is set up, the App ID and App secret Secret can be located under the Settings menu’s Basic page.

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Before connecting with Facebook, go back to the developers’ app. There are three products that need to be added here to run Instagram Contests successfully. These are: 

• Facebook loginLogin

• Instagram graph Graph API

• Instagram Basic Display

After adding them, the next step is to go to the “Facebook login” Login” product. Click on Settings and add the Antavo brand’s URL to the Facebook login page’s Valid OAuth Redirect URL list. The following screenshot illustrates these three products and how to navigate to their Settings page.

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The final step to configure your brand’s loyalty settings with Meta is to create a card that serves as a bridge: by using the URL generated by this card, your customers can connect their Instagram accounts to their shopper accounts.

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Creating Instagram contests

Go to “Create new contest” in the left-hand side menu of the module. Here, the two contest options will show the two types of contests.

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• Name

• Description

• Starts at

• Ends at

• Selecting the post – here you will be offered a list of posts that are uploaded to your brand’s Instagram business account. Pick which one you wish to present as the topic of the contest.

Running Instagram contests

There needs to be a Cron job set up to fetch the data from your contests to Antavo’s system. Follow these steps to create the job.

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