Introduction

The Reviews module helps to encourage customers to write product reviews—an essential part of building trust and loyalty among shoppers. Customer reviews help shoppers feel more confident in their buying decisions. Moreover, customer feedback helps SEO as well, making the site more visible due to unique, “consumer-sourced” keywords.

Yotpo integration

Antavo’s incentivized review processes are conducted through the Yotpo integration. If the Yotpo review engine is already present at the given store, the Yotpo account just needs to be connected to Antavo’s system, which . This will automatically handle Yotpo reviews according to the point logic settings that are specified in the Gamified reviews module.

The following article gives instructions on how to set up a the module connection and the automated service that pulls the reviews from Yotpo: https://antavo.atlassian.net/wiki/spaces/AUM/pages/451347518/Integration+with+Yotpo#Service-automation-setup

Setting up the module on the Antavo Backoffice

You can find the Gamified reviews module’s configuration page by clicking on the ‘Modules’ item in the sidebar and scrolling down to the ‘Gamification’ module category.

Point logic

• Set a global point value for all reviews in the first section of the module configuration screen.

• Set a limit on the number of times the customer can receive points for reviewing a product on a weekly basis.
  If the customer writes more reviews, surpassing the limit during a particular week, the review events will still be saved, but no additional points will be awarded.

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Loyalty Card

Once the module is enabled, customers can learn about earning points for writing reviews on the membership site. This notification appears as a card, alongside other cards that show customers the various ways they can earn points.

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On the front side of the review card, you can see the title and the custom image that you’ve just set, and the number of points that can be earned for a review (this text cannot be customized on in the Backoffice), alongside a CTA button that flips the card over to display the back side.

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On the back of the card, customers can find the title and the description that have has been added in to the configuration interface.

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The appearance of the cards on the membership site can be further customized, please consult your Account manager.

Review verification

If you decide to give points for reviews that are written by customers who actually purchased the item, you can turn on review verification as the last step of module configuration. The only thing you need to do is tick the box next to “Accepting reviews after purchasing only”.

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If the verification is enabled, we are not able to store any information about unverified reviews.

Best practices

• You can choose to reward customer reviews only after admin approval of each review. All you have to do is send in the review event to Antavo once the review has been approved.

• If you have the verification turned on, you should inform customers about the requirement of purchasing the product in the description.