Introduction

This document introduces the The Instagram Contests module . This feature facilitates brand owners to drive customer-generated content by setting up two types of contests:

• Instagram #hashtag contest: the winner is the one who posts the best picture using the brand’s #hashtag and mentions the @brand.

• Instagram comment contest: offering a prize to those who leave the best comment on one of the selected Instagram posts.

This document introduces how to set up the module in the Backoffice and in the Meta for Developers application. First, the connection configuration will be explained between Antavo and Instagram. Then, the two ways to conduct Instagram contests (hashtagging and commenting) will also be discussed.

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Paste the strings to the designated fields in the module settings in Antavo’s Backoffice, then click Submit. This will lead you to a link that asks you to Continue “Continue with FacebookFacebook”.

Before connecting with Facebook, go back to the developers’ app. There are three products that need to be added here to run Instagram Contests successfully. These are: 

• Facebook Login

• Instagram Graph API

• Instagram Basic Display

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After adding them, the next step is to go to click on the “Facebook Login” product. Click on Go to Settings and add the Antavo brand’s URL URLs to the Facebook login page’s Valid OAuth Redirect URL list.

The following screenshot illustrates these three products and how to navigate to their Settings page.

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Selecting the accounts where to run the contests

Afterwards, go URLs need to be whitelisted:

https://loyalty.{stack}.antavo.com/{brandID}/extensions/instagram-contests/settings/connect/callback

https://loyalty.{stack}.antavo.com/{brandID}/extensions/instagram-contests/settings

https://loyalty.{stack}.antavo.com/{brandID}/extensions/instagram-contests/settings/connect

Selecting the accounts for contests

Go back to the Antavo Backoffice and click on “Continue with Facebook”. Here, you need to log in with your company’s Facebook account which also has an associated Instagram business account. This login will lead proceed to a page where you need to pick the specific Facebook page and the Instagram business account where you wish to run the contests.

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The final step to configure your brand’s loyalty settings with Meta is to create a card that serves as a bridge: by using the URL generated by this card, your customers can connect their Instagram accounts to their shopper accounts.

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