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This document describes the process of connecting the Antavo Enterprise Loyalty Management Platform Cloud environment with Salesforce Marketing Cloud (SFMC) and setting up some of the most common marketing journeys between the two platforms. The document is divided into three sections. The first section covers the tasks which need to be carried out in SFMC. The second section focuses on setting up the data synchronization between Antavo and SFMC. The final section covers three common use cases that can be set up using Antavo and SFMC.
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Now that the package is registered, you have all the credentials and settings required to connect the SFMC package to the Antavo Enterprise Loyalty Management PlatformCloud.
Steps to complete in the Antavo platform
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The Campaign bonus event gets synced when a customer earns bonus points for participating in a loyalty campaign set up with Antavo’s Workflow editor. The campaign bonus event triggers the synchronization of the following data to the Campaign data extension:
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First, you need to configure the coupon reward in the Rewards module of the Enterprise Loyalty Management PlatformCloud. Learn how to create a new reward in this article. While setting up the reward, please make sure that the point price is 0, to ensure customers will receive the coupon as a complimentary gift.
Use Antavo’s Workflow editor to reward your customers with a 10% off coupon on their birthdays
Open the Workflow editor of the Enterprise Loyalty Management Platform Cloud and select Create new workflow.
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1.Open the Workflow editor of the Enterprise Loyalty Management Platform Cloud and click Create new campaign.
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