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Introduction
Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages throughout the customer journey. This document shows how to configure the connection between Antavo and newsletter provider Ometria. A typical use case will also be discussed in brief.
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Configuring the Antavo – Ometria connection
Search for the Ometria module in the Modules menu in Antavo’s Backoffice. As a first step, make sure that you have disconnected other possible NLPs from Antavo.
The module configuration requires an API key. This information can be found in Ometria’s platform. To obtain it, follow these steps:
Click the Antavo → Settings menu in the upper right corner.
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Navigate to API keys and copy the string to your clipboard.
Click Create API Key.
Copy the string to your clipboard. After pasting it to the required field in Antavo, click the Connect button, then select the list you would like Antavo to synchronize.
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The following short video illustrates this solution. You can read more about Antavo’s no-code Workflow editor here.
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