The Reviews Gamified reviews module helps to encourage customers to write product reviews—an essential part of building trust and loyalty among shoppers. Customer reviews help shoppers feel more confident in their buying decisions. Moreover, customer feedback helps SEO as well, making the site more visible due to unique, “consumer-sourced” keywords.
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Setting up the module on the Antavo Backoffice
You can find Find the configuration page of the Gamified reviews module’s configuration page by clicking on the ‘Modules’ item in the sidebar and module by typing it into the search bar of the Modules menu or scrolling down to the ‘Gamification’ module category. The page will open to the setup page of your reviews.
Point logic
Set a global point value for all reviews in the first section of the module configuration screen.
Set a limit on the number of times the customer can receive points for reviewing a product on a weekly basis.
If the customer writes more reviews, surpassing the limit during a particular week, the review events will still be saved, but no additional points will be awarded.
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Loyalty Card
Once the module is enabled, customers can learn about earning points for writing reviews on the membership site. This notification appears as a card, alongside other cards that show customers the various ways they can earn points.
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Set the title of the card
Add a description to the card
Add a custom image
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On the front side of the review card, you can see the title and the custom image that you’ve just set, and the number of points that can be earned for a review (this text cannot be customized in the Backoffice), alongside a CTA button that flips the card over to display the back side.
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The appearance of the cards on the membership site can be further customized, please consult your Account manager.
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. Please contact the Antavo Service Desk if you need further information.
Verification
If you decide to give points for reviews that are written by customers who actually purchased the item, you can turn on review verification as the last step of module configuration. The only thing you need to do is tick the box next to “Accepting ‘Accepting reviews after purchasing only”only’.
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Our Antavo’s mechanism works in a way that if a review event is sent through our API, we check our log to the log gets checked whether the customer purchased the item or not. This means that we are Antavo is not able to reward reviews written about an item that a customer had purchased before the launch of the loyalty program.
If the verification is enabled, we are Antavo is not able to store any information about unverified reviews.
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You can choose to reward customer reviews only after admin approval of each review. All you have to do is send in the review event to Antavo once the review has been approved.
If you have the verification turned on, you should inform customers about the requirement of purchasing the product in the description.