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Klaviyo's built-in CDP allows businesses can to integrate more marketing data for higher ROI: it collects and stores data on customer behavior, such as website activity, purchase history, email engagement, and social media interactions.

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Find the configuration page of the Klaviyo integration module by typing ‘klaviyo' into the search bar of the Modules menu. The page will open to the 'Connect Klaviyo’ subpage, asking for an API key for the configuration.

Configuring the Antavo – Klaviyo connection

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• Login to your Klaviyo account.

• Click the dropdown menu in the bottom left corner that indicates your organization’s name.

• Select Account, click Settings, and navigate to API Keys.

• Click Create API Key.
  You can label each private API key for clarity. Click on the pencil icon and type in a new label in the window that appears.

• Select Save API Key.

• Copy the provided string to your clipboard and paste it into the designated field in Antavo's Backoffice.

• Click ‘Connect’ Connect.

• Finally, choose the list that you wish Antavo to synchronize.

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