Introduction

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The Gamified reviews module helps to encourage customers to write product reviews—an reviews - an essential part of building trust and loyalty among shoppers. Customer reviews help shoppers feel more confident in their buying decisions. Moreover, customer feedback also helps SEO as wellperformance, making the site more visible due to unique, “consumer-sourced” keywords.

Yotpo integration

Antavo’s incentivized review processes are can be conducted through the our Yotpo integration as well. This will automatically handle Yotpo reviews according to the point logic settings that are specified in the Gamified reviews module. If the Yotpo review engine is already present at the given store, the Yotpo account just needs to be connected to Antavo’s system, which will automatically handle Yotpo reviews according to the point logic settings that are specified in the Gamified reviews module.

The following article gives instructions on how to set up a the module connection and so that the automated service that pulls the reviews from Yotpo: https://antavo.atlassian.net/wiki/spaces/AUM/pages/451347518/Integration+with+Yotpo#Service-automation-setup

Setting up the module on the Antavo Backoffice

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Configuring module settings

Find the configuration page by clicking on the ‘Modules’ item in the sidebar and scrolling down to the ‘Gamification’ module categorynavigating to the Modules menu and searching for ‘Gamified reviews' in the module list.

Point logic

• Awarded points
  Set a global point value for all reviews in the first section of the module configuration screen.each submitted review

• Weekly limit
  Set a limit on the number of times the customer can receive points for reviewing a product on a weekly basis.
  If the customer writes submits more reviews, surpassing the limit during a particular week, the review events will still be saved, but no additional points will be awarded.
  Add 0 value if you don’t want to set a limit.

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Loyalty Card

Once the module is enabled, customers can may learn about earning points for writing reviews on the membership site. This notification appears as a card, alongside other cards that show customers the various ways they can earn points.

In the second section of the module configuration page, you can customize the text and pictures displayed on the card:configure display settings that the Display API will provide when querying information about the point-earning options.

• Set the title of the card

• Add a description to the card

• Add a custom an image

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On the front side of the review card, you can see the title and the custom image that you’ve just set, and the number of points that can be earned for a review (this text cannot be customized on the Backoffice), alongside a CTA button that flips the card over to display the back side.

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On the back of the card, customers can find the title and the description that have been added in the configuration interface.

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The appearance of the cards on the membership site can be further customized, please consult your Account manager.

Review verification

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Verification

• Accept reviews of purchased items only
  You can decide to give points for reviews that are written by customers who actually purchased the item

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Our mechanism works in a way that if a review event is sent through our API, we check our log to whether the customer purchased the item or not. This means that we are not able to reward reviews written about an item that a customer had purchased before the launch of the loyalty program.

If the verification is enabled, we are not able to store any information about unverified reviews.

Best practices

• You can choose to reward customer reviews only after admin approval of each review. All you have to do is send in the review event to Antavo once the review has been approved.

• If you have the verification turned on, you should inform customers about the requirement of purchasing the product in the description.
  If this option is enabled, the customer’s transaction history gets checked when the review_submit event is sent and the event is rejected if the ID of the reviewed product cannot be found in the logs.

• Accepting multiple reviews per item with 0 point
  If this option is enabled, the review_submitevent of an item that has already been reviewed previously will be registered if the point value of the event is 0.
  The default status of this checkbox is enabled. Uncheck this functionality, if you don’t want any review of an item that has been reviewed being registered, even if its point value is 0.

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Note, that if a review_submit event is rejected, Antavo will not store any information about the review.

Points economy

If your brand uses Multi-accounts, select the account to which the related events and earned points should be registered.

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Click ‘Save’ at the bottom of the page to make your configuration changes effective.