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Ometria is a customer data and marketing platform that helps retailers increase customer relationship management revenue by sending personalized marketing messages throughout the customer journey.
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Find the configuration page of the Ometria module by typing it into the search bar of the Modules 
menu.
Configuring the Antavo – Ometria connection
The module configuration requires an API key. This information can be found on Ometria’s platform.
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The following short video illustrates these steps.
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Field synchronization
The next step is to configure the field synchronization between the two systems.
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The items in the left column’s dropdown called Loyalty fields display the fields that are found within Antavo.
Remote fields represent the equivalent fields in Ometria.
Add more field mappings by adding new rows at the bottom.
Click ‘Save’.
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Creating and syncing custom fields
You can create and add custom remote fields in Antavo using the Ometria integration. Set these up by navigating here through Ometria’s Antavo Settings menu in the upper right corner.
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Followed by this, navigate to the Ometria module in Antavo and pick the remote field from the dropdown.
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Use case
You can synchronize Antavo events with Ometria through the Workflows editor. This example shows how to push an automated email campaign based on a customer’s reward claim by setting up this rule.
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