Tiers are different levels of membership that offer increasing benefits to customers as they accumulate more points or spend more money with the brand. The higher the tier, the more rewards and exclusive benefits the customer receives.
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The customer is downgraded to the tier level they have collected enough status points (points earned or money spent)
The customer will keep the highest tier they have reached in the previous period, until the next expiration date. Status points are not reset, therefore customers can continue collecting points to achieve the next tier.The customer is downgraded to the previous tier, regardless of the number of points collected or money spent in the given period.
If the current tier's threshold is not met, the customer will be automatically downgraded by one level in the tier structure.
Keep the highest reached tier level with a point resetAnchor keep-highest-tier keep-highest-tier
Available for calendar and anniversary expiration only.
The customer will keep the highest tier they have reached in the previous period, until the next expiration date, however, status points are reset which means that customers start the point collection to reach higher tiers from 0 points.
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It may happen that you’d like to manually modify the customer’s tiers through the Tier up and Tier down options under the Customer insights menu. If you use the Keep the highest reached tier level expiration method, customers cannot be manually downgraded to a tier lower than the one they qualify for based on the number of tier points they've collected. |
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Initialization upon opt-in
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