The Instagram Contests module facilitates brand owners to drive customer-generated content by setting up two types of contests:

• Instagram #hashtag contest: the winner is the one who posts the best picture using the brand’s #hashtag and mentions the @brand.

• Instagram comment contest: offering a prize to those who leave the best comment on one of the selected Instagram posts.

This document discusses the two ways to conduct Instagram contests (hashtagging and commenting) and the ways to set them up.

Configuring the Instagram contest module

In the Antavo Backoffice, go to the 'Modules' icon on the sidebar, search for 'Instagram contests', then click on configuring the module to access the configuration page. Contact our Service desk in case the module is not active on your brand and they will connect the Instagram (Meta) application to your Backoffice.

Creating Instagram contests

Go to 'Create new contest' in the left-hand side menu of the module. The two options will show here the two types of contests.

Instagram Hashtag contest

Except for Description, all of these fields are mandatory to fill for this type of contest:

• Name

• Description

• Starts at

• Ends at

• Hashtag – specify here the #hashtag to scrape from Instagram. The players will use this to tag the picture they wish to submit to the game.

In order to successfully participate in the game, the players also need to mention your brand’s business account in their post’s text using a @ sign, for example.

To finalize, click Update and Set active.

Instagram comment contest

Except for Description, all of the fields are mandatory to fill for this type of contest:

• Name

• Description

• Starts at

• Ends at

• Selecting the post – here you will be offered a list of posts that are uploaded to your brand’s Instagram business account. Pick which one you wish to present as the topic of the contest.

In order to successfully participate in the game, the players also need to mention your brand’s business account in their post’s text using a @ sign, for example.

To finalize, click Update and Set active.