The Instagram Contests module facilitates brand owners to drive customer-generated content by setting up two types of contests:
Instagram #hashtag contest – offers a prize to those who posts the best picture using the brand’s #hashtag and mentions the @brand
Instagram comment contest – offers a prize to those who leave the best comment on either of the selected Instagram posts
This document discusses these two ways to conduct Instagram contests.
Configuring the Instagram contest module
Find the configuration page of the module by clicking on the Instagram logo icon in the sidebar or typing 'Instagram contests' into the search bar of the Modules menu. The page will open to the Settings page of the feature.
In case the page is asking to fill out the API key and secret, please submit a ticket through the Antavo Service Desk to have the integration connected to your brand.
Creating Instagram contests
Go to ‘Create new contest' in the left-hand side menu of the module. The two options will show here the two types of contests.
Pick your preferred contest type and click 'Next’.
Instagram hashtag contest
All fields are mandatory to fill for this type of contest except for the Description:
Name
Set the name of your contest.Description
Describe the specifics and rules of the contest.Starts at
Set the start date of the contest.Ends at
Set the end date of the contest.Hashtag
Specify here the #hashtag to scrape from Instagram.
The player needs to fulfill the following to be eligible for the contest:they use this #hashtag to tag the picture they wish to submit to the game
they need to mention your brand’s business account in their post’s text using a @ sign
their Instagram profile needs to be connected to their loyalty member account
To finalize, click Update and Set active.
Instagram comment contest
All fields are mandatory to fill for this type of contest except for the Description:
Name
Set the name of your contest.Description
Describe the specifics and rules of the contest.Starts at
Set the start date of the contest.Ends at
Set the end date of the contest.Selecting the post
Here you will be offered a list of posts that are already uploaded to your brand’s Instagram business account. Pick which one you wish to present as the topic of the contest.
The player needs to fulfill the following to be eligible for the contest:they have to comment under the chosen picture
they need to mention your brand’s business account in their post’s text using a @ sign
their Instagram profile needs to be connected to their loyalty member account
To finalize, click Update and Set active.
Viewing entries
Instagram hashtag contest
Once the player posts the picture Antavo registers these actions and they become available under the ‘Entries’ tab and an instagram_contest_enter event is written.
At the same time, an instagram_contest_enter event with the entry field instagram_mentions is written which can be checked under the 'Events' tab of the customer.
Instagram comment contest
Once the player comments under the chosen post, Antavo registers these actions and they become available under the ‘Comments’ tab.
At the same time, an instagram_contest_enter event with the entry field instagram_comments is written which can be checked under the 'Events' tab of the customer.
Selecting winners
Mark the checkbox on the left side next to the entries.
Click ‘Select winner’ that appears on the right side of the green bar.
As the winners are chosen, the instagram_contest_non_winner/ instagram_contest_winner events are written which can be checked under the 'Events' tab of the customers.
