Emarsys is a marketing automation platform that offers a range of tools for email marketing, mobile marketing, web personalization, and customer data management. Antavo's integration with Emarsys enables a seamless exchange of customer data between the two platforms. This way, loyalty managers can create targeted marketing campaigns for their customers, increasing engagement and loyalty.

Configuring the Antavo – Emarsys connection

The setup of the Emarsys integration requires inserting your Emarsys API username and password which can be obtained from the Security settings section settings in the Emarsys platform.

Customer synchronization

Once the connection is set, selecting Emarsys from the list of integrations allows you to select the customer data to be synchronized from Antavo to Emarsys.

Click on 'Add new field ' to configure the field synchronization between the two systems.

• The items in the left column’s dropdown called Loyalty fields display the fields that are found within Antavo.

• Remote fields represent the equivalent fields in Emarsys

• Add more field mappings by adding new rows at the bottom.

• Click ‘Save’.

After saving, data from Antavo is sent to Emarsys to update contact data. The list of contact fields is recovered from your Emarsys account.

Once a field pairing is created it can only be reset after it has been deleted, which can be done by selecting the trashcan icon.

Segment synchronization

Synchronizing segments from Emarsys allows you to use Emarsys segments in Antavo, populated with loyalty customers.

This can be done by selecting the ‘Import segments’ button in the top-right corner of the Customer Insights page. The system presents you with a list of segments in Emarsys. Once a segment is selected, contact synchronization begins. As this is a lengthy process, the Backoffice notifies you when the segment synchronization is complete.

Segment sync occurs daily to keep the lists up-to-date. Please note, that non-loyalty customers cannot be synced to loyalty segments, only customers who are already members of your loyalty program.

Following the synchronization, the segment will work like any other in Antavo, and you’ll be able to select the segment from the Emarsys section of the segment list in Customer Insights.

External events

The External events tab is where you can select Emarsys External events and decide which customer action should trigger the event. The list of Emarsys events is compiled from events available in your Emarsys account.