Mailchimp is an all-in-one marketing platform that helps businesses communicate with their customers through email marketing, social media advertising, and building landing pages, e-postcards, and more.

Antavo’s Mailchimp integration allows you to synchronize customer data between the two platforms, so the collected data can then be used for Mailchimp emails.

Find the configuration page of the Mailchimp integration by searching for it in the Modules menu.

Configuring the Antavo – Mailchimp connection

Obtaining the connection data from the Mailchimp platform

The setup of the Mailchimp integration requires inserting your Mailchimp API key which can be obtained after logging in to the Mailchimp platform.

• Click on your name at the bottom left, and click Account & billing.

  

• Navigate to Extras → API Keys.

• Click the Create A Key button under the Your API keys section.

• Name your API Key as your want and click Generate.

Connecting Mailchimp in the Backoffice

• Go back to the Antavo Backoffice, copy the same key to the Connect Mailchimp section.

• Click ‘Connect’.

Customer synchronization

Once the connection is set, selecting Mailchimp from the list of integrations allows you to select the customer data to be synchronized from Antavo to Mailchimp.

Click on 'Add new field ' to configure the field synchronization between the two systems.

• The items in the left column’s dropdown called Loyalty fields display the fields that are found within Antavo.

• Remote fields represent the equivalent fields in Mailchimp.

• Add more field mappings by adding new rows at the bottom.

• Click ‘Save’.

After saving, data from Antavo will be sent to Mailchimp to update contact data. The list of contact fields is obtained from your Mailchimp account.

Once a field pairing is created, it can only be reset after first deleting it, by selecting the trashcan icon.