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Point add synchronization and communication through the workflow editor

You can synchronize Antavo events with Klaviyo through the Workflows editor. This example demonstrates how to create an automated email campaign triggered by adding points to a customer. To set up this workflow, follow these steps:

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Open Workflows management and click the Create new general workflow page.

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You can access workflow management through the Workflows icon on the left sidebar, or type it in the search field of Modules .

• Click ‘Create new campaign’ or ‘Create new general workflow’ depending on the type of flow you would like to run. Read more about the concepts of campaigns and workflows here.

• Fill in the required fields to create the campaign or workflow. See the instructions here and here.

• Drag and drop an the Event trigger node to the empty canvas from the right sidebar.

  • Define the type of event on which the workflow should run – this needs to be set to run on a Point Add event so that this workflow will be activated each time such an event occurs.

  • Click 'Update' .

• When the Klaviyo module is enabled in Antavo’s Backoffice, the Trigger marketing communication node will appear in the editor. Drag and drop this as an action node to the canvas.

  • Type point_add as the event name (mandatory).

  • Select the event type as it appears in mParticle Klaviyo (mandatory).

  • Enter the key and value of the event data to be sent in the payload (the information about the event that needs to be sent to mParticleKlaviyo).
    Add multiple data fields to the payload using the ‘Add’ button.

  • Click ‘Update’.

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