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This article shows how to integrate your loyalty program with Google Analytics and Google Tag Manager.

Table of Contents

Google Analytics integration

Our Antavo’s integration with Google Analytics (GA) takes care of adding the GA tracking code to every page of the membership site. To enable it, select the Google Analytics integration on the Modules page (under Integrations). After that

Find the configuration page of the GA integration module by typing ‘google analytics' into the search bar of the Modules (blue star) menu. Subsequently, the only step you need to take is to enter the Google Analytics code.

You can find the Google Analytics this code on the Google Analytics Admin page:

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Paste the Analytics ID into the sole field on the Google Analytics settings page on Antavo. Once you have entered the ID, the integration will start sending Analytics data to Google Analytics.

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Google Tag Manager integration

The Google Tag manager integration lets you include tags managed in your Google Tag Manager account on the membership site, including various analytics, tracking and JavaScript tags.

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