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Emarsys is a marketing automation platform that offers a range of tools for email marketing, mobile marketing, web personalization, and customer data management. Antavo's integration with Emarsys enables a seamless exchange of customer data between the two platforms. This way, loyalty managers can create targeted marketing campaigns for their customers, increasing engagement and loyalty.
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Find the configuration page of the Emarsys integration by searching for it in the Modules 
menu.
Configuring the Antavo – Emarsys connection
The setup of the Emarsys integration requires inserting your Emarsys API username and password which can be obtained from the Security settings section settings in the Emarsys platform.
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Customer synchronization
Once the connection is set, selecting Emarsys from the list of integrations allows you to select the customer data to be synchronized from Antavo to Emarsys.
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Segment synchronization
Synchronizing segments from Emarsys allows you to use Emarsys segments in Antavo, populated with loyalty customers.
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