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Salesforce Marketing Cloud (SFMC) is a cloud-based marketing platform that provides a range of tools and features to help businesses manage and optimize their digital marketing campaigns, including email and mobile marketing, social media management, advertising, and analytics. SFMC also has a marketing journey builder that allows marketers to visualize the customer journey, set goals, and define specific actions through a drag-and-drop interface.
This document describes the process of connecting the Antavo Enterprise Loyalty Cloud environment with Salesforce Marketing Cloud ( SFMC ) and setting up some of the most common marketing journeys between the two platforms. The document is divided into three sections. The first section covers the tasks which need to be carried out in SFMC. The second section focuses on setting up the data synchronization between Antavo and SFMC. The final section covers three common use cases that can be set up using Antavo and SFMC.
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Configuring the connection between Salesforce Marketing Cloud and Antavo
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The Campaign bonus event gets synced when a customer earns bonus points for participating in a loyalty campaign set up with Antavo’s /wiki/spaces/DOC/pages/445546994 Workflow editor. The campaign bonus event triggers the synchronization of the following data to the Campaign data extension:
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First, you need to configure the coupon reward in the Rewards module of the Enterprise Loyalty Cloud. Learn how to create a new reward in this article. While setting up the reward, please make sure that the point price is 0, to ensure customers will receive the coupon as a complimentary gift.
Use Antavo’s Workflow editor to reward your customers with a 10% off coupon on their birthdays
Open the /wiki/spaces/DOC/pages/445546994 Workflow editor of the Enterprise Loyalty Cloud and select Create new workflow.
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