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Use Cases

Events Fields and events can be synced using Antavo’s workflow solution. The use cases below present some common scenarios that can be performed with Antavo’s Bloomreach integration.

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• Click ‘Create new general workflow’. Read more about the concepts of campaigns and workflows here.

• Fill in the required fields to create the workflow. See the instructions here.

• Drag and drop the Event trigger node to the empty canvas from the right sidebar.

  • Define the type of event on which the workflow should run – by double-clicking on the node, the Tier-up event can be selected from the dropdown menu appearing.

  • Click 'Update'.

• The tier upgrade event trigger occurs for every upgrade event, so filtering is necessary to connect the correct NLP event to the upgrade. This filter can be performed by Event attribute filter with the Tier attribute; the operator should be equal with, and the correct value selected from the dropdown menu.

• The Event trigger is connected to the Sync Bloomreach Event node.

  • The payload can include a new tier name (according to the filter in the Event attribute).

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Sync data related to the customer’s last purchase

This example shows how to configure the synchronization of information related to the customer’s last purchase (number of loyalty points rewarded for the purchase and the number of loyalty points spent to reduce the basket value of the purchase) to predefined Bloomreach customer fields.

• Navigate to Workflows through the icon on the left sidebar

• Click ‘Create new general workflow’
  Read more about the concepts of campaigns and workflows here.

• Fill in the required fields to create the campaign or workflow
  See the instructions here.

• Drag and drop the Event trigger node to the empty canvas from the right sidebar

  • Select Checkout or Checkout accept (if you use the Checkout accept module) from the dropdown menu

  • Click 'Update'

• Drag and drop the Sync multiple fields node and connect it to the Event trigger

  • Click the ‘Add’ button

    • Enter the name of the Bloomreach field (eg. last_purchase_earned_points)

    • Enter the {event.points} value
      This variable will provide the number of points rewarded for the checkout that triggered the current workflow in Antavo.

  • Click the ‘Add’ button

    • Enter the name of the Bloomreach field (eg. number_of_purchases)

    • Enter the {customer.purchase_count} value
      This variable will provide the customer’s total number of purchases registered in Antavo.

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• Click ‘Update’

• Save your workflow by clicking the blue disk button

• Click ‘Set active’ in the upper right-hand corner of the page