Klaviyo is a cloud-based email marketing and automation platform designed for eCommerce businesses. It allows brands to create targeted email campaigns, automate customer communication, and analyze customer data to improve their marketing efforts.

Klaviyo's built-in CDP allows businesses can integrate more marketing data for higher ROI: it collects and stores data on customer behavior, such as website activity, purchase history, email engagement, and social media interactions.

Klaviyo’s Antavo integration makes it possible to further enhance the customer experience and drive customer loyalty. By combining the data from both platforms, businesses can gain a deeper understanding of their customers' behavior and preferences, and create targeted and personalized marketing campaigns.

Antavo supports customer and event data synchronization between the two systems - this is a one-way data synchronization only, from Antavo to Klaviyo.

This document details the process of configuring the connection between the two platforms, and briefly covers a use case that can be performed through the Workflow editor.

Find the configuration page of the Klaviyo integration module by typing ‘klaviyo' into the search bar of the Modules menu. The page will open to the 'Connect Klaviyo’ subpage, asking for an API key for the configuration.

Configuring the Antavo – Klaviyo connection

The module configuration requires an API key. This information can be found in Klaviyo’s admin platform. To obtain it, follow these steps:

• Login to your Klaviyo account.

• Click the dropdown menu in the bottom left corner that indicates your organization’s name.

• Select Account, click Settings, and navigate to API Keys.

• Click Create API Key.
  You can label each private API key for clarity. Click on the pencil icon and type in a new label in the window that appears.

• Select Save API Key.

• Copy the provided string to your clipboard and paste it into the designated field in Antavo's Backoffice.

• Click ‘Connect’.

• Finally, choose the list that you wish Antavo to synchronize.

Field synchronization

After the connection is established, you'll need to set up the synchronization of fields between the two systems.
Click on 'Add new field '

• The items in the left column’s dropdown called Loyalty fields display the fields that are found within Antavo.

• Remote fields represent the equivalent fields in Klaviyo.

• Add more field mappings by adding new rows at the bottom.

• Click ‘Save’.

Refer to the accompanying video to see these steps in action.

Point add synchronization and communication through the workflow editor

This example demonstrates how to create an automated email campaign triggered by adding points to a customer. To set up this workflow, follow these steps:

• Open Workflows management and click the Create new general workflow page.

• Name the workflow and click ‘Create’.

• Drag and drop an Event trigger node to the canvas from the right sidebar.

  • Define the type of event on which the workflow should run – this needs to be set to run on a Point Add event so that this workflow will be activated each time such an event occurs.

  • Click 'Update'.

• When the Klaviyo module is enabled in Antavo’s Backoffice, the Trigger marketing communication node will appear in the editor. Drag and drop this as an action node to the canvas.

  • Type point_add as the event name (mandatory).

  • Select the event type as it appears in mParticle (mandatory).

  • Enter the key and value of the event data to be sent in the payload (the information about the event that needs to be sent to mParticle).
    Add multiple data fields to the payload using the ‘Add’ button.

  • Click ‘Update’.