The Instagram Contests module facilitates brand owners to drive customer-generated content by setting up two types of contests:

• Instagram #hashtag contest – offers a prize to those who post the best picture using the brand’s #hashtag and mentions the @brand

• Instagram comment contest – offers a prize to those who leave the best comment on either of the selected Instagram posts

This document discusses these two ways to conduct Instagram contests.

Find the configuration page of the module by clicking on the Instagram logo icon in the sidebar or typing 'Instagram contests' into the search bar of the Modules menu. The page will open to the ‘Settings’ tab where you can start the setup process of the contests.

Creating Instagram contests

• Go to ‘Create new contest' in the left-hand side menu of the module. The two options will show here the two types of contests.

• Pick your preferred contest type and click 'Next’.

Instagram hashtag contest

All fields are mandatory to fill for this type of contest except for the Description:

• Name
  Set the name of your contest.

• Description
  Describe the specifics and rules of the contest.

• Starts at
  Set the start date of the contest.

• Ends at
  Set the end date of the contest.

• Hashtag
  Specify here the #hashtag to scrape from Instagram.
  The player needs to fulfill the following to be eligible for the contest:

  • they use this #hashtag to tag the picture they wish to submit to the game

  • they need to mention your brand’s business account in their post’s text using a @ sign

  • their Instagram profile needs to be connected to their loyalty member account

Click ‘Create’ to finalize the setup.

Instagram comment contest

All fields are mandatory to fill for this type of contest except for the Description:

• Name
  Set the name of your contest.

• Description
  Describe the specifics and rules of the contest.

• Starts at
  Set the start date of the contest.

• Ends at
  Set the end date of the contest.

• Selecting the post
  Here you will be offered a list of posts that are already uploaded to your brand’s Instagram business account. Pick which one you wish to present as the topic of the contest.
  The player needs to fulfill the following to be eligible for the contest:

  • they have to comment under the chosen picture

  • they need to mention your brand’s business account in their post’s text using a @ sign

  • their Instagram profile needs to be connected to their loyalty member account

Click ‘Create’ to finalize the setup.

Activating a contest

After saving for the first time, the status of the Instagram contest is ‘inactive’, which means it appears only in the list of contests on the module configuration page.

You can activate it right away using the ‘Set active’ button on the upper right-hand side of the setup page and confirm the activation in the dialog that subsequently appears.

Viewing entries

Instagram hashtag contest

Once the player posts the picture Antavo registers these actions and they become available under the ‘Entries’ tab and an instagram_contest_enter event is written.

At the same time, an instagram_contest_enter event with the entry field instagram_mentions is written which can be checked under the 'Events' tab of the customer.

Instagram comment contest

Once the player comments under the chosen post, Antavo registers these actions and they become available under the ‘Comments’ tab.

At the same time, an instagram_contest_enter event with the entry field instagram_comments is written which can be checked under the 'Events' tab of the customer.

Selecting winners

• Mark the checkbox on the left side next to the entries.

• Click ‘Select winner’ that appears on the right side of the green bar.

As the winners are chosen, the instagram_contest_non_winner/ instagram_contest_winner events are written which can be checked under the 'Events' tab of the customers.