Yotpo is a platform that provides a suite of marketing solutions designed to help businesses drive customer engagement, increase revenue, and build brand loyalty. Yotpo's core product is a user-generated content (UGC) platform that allows businesses to collect and display customer reviews, ratings, photos, and other types of content on their website and social media channels.

Yotpo can be integrated with Antavo to help businesses incentivize and reward customers for leaving reviews and engaging with the brand. This can be achieved by offering loyalty points, discounts, or other rewards to customers who write reviews.

This document shows how to configure the connection between Antavo and the eCommerce marketing platform Yotpo.

Find the configuration page of the Yotpo reviews module by typing it into the search bar of the Modules menu. The page will open to the setup page of your reviews.

Configuring the Antavo – Yotpo connection

The module configuration requires an API key. This information can be found on Yotpo’s platform. To obtain it, follow these steps:

• At the top right corner of the screen, click the Profile () icon.

• Select Store Settings and find the API key at the bottom of the General Settings section.

• Click the Get secret key button to retrieve the API secret. Yotpo will send an email with a verification code to the email address associated with your account.

• Paste the code from the email. Click Submit and the secret key will be revealed.

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• After pasting it to the required field in Antavo’s Backoffice, click the Connect button.

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Point earning for reviews

This section explains a use case in brief where customers can earn loyalty points by submitting reviews through Yotpo.

Service automation setup

As a first step, the loyalty administrator must create a time-based task scheduler service automation. Contact the Antavo Service Desk to perform this action.

Point earning for reviews

The point-earning procedure is as follows:

• Navigate to the Gamified reviews module and configure the module settings.

• When the customer submits a review through Yotpo, they must approve it through the link received in their email inbox.

• They will now receive their loyalty points through the review_submit event. This can be double-checked by looking at the Events log or at the Points history section of the Customer insights module.