Social follow

The Social follow module helps to increase the number of your brand’s followers on social networks in a way that members receive an incentive to follow the brand on Twitter or connect their Facebook profiles with the loyalty program.

A new card will appear on the membership site when enabling a Twitter follow or Facebook connect activity.

Find the configuration page by opening the Modules menu and searching for the ‘Social follow’ module in the list. The page will open to the configuration interface to configure incentives for Facebook connection and Twitter follow actions.

Enabling Facebook connect

You can collect profiling data by asking customers to connect their Facebook accounts. The data provided by Facebook will be stored in loyalty customer fields and used for various purposes.

As Facebook is restricting third parties' access to customer data, Antavo can only get age-range information from customer’s Facebook accounts.

To enable this point-earning option, you need to make sure you have connected your Facebook app to your Antavo brand under the Social account module. The app will request access from customers on behalf of Antavo to their profile data.

As soon as the connection is created, you can configure the mechanics.

  • Set the number of points that customers will receive when they connect their Facebook accounts

  • Click ‘Save’ at the bottom of the page

facebook_connect.png

You can display the Facebook connect point-earning option on the membership site by requesting information through the activities/earn endpoint of the Display API. This will provide the URL that will redirect customers to the page where they can grant the access to customer’s Facebook profile data and through which the Facebook connect action gets completed.

The endpoint will only serve you with information if a non-zero positive point value has been set.

Enabling Twitter follow

Twitter follows cannot be executed through the loyalty program if your Twitter posts are protected. Please ensure that your Twitter account is public before setting up the rewarding mechanism for Twitter follows.

To have customers follow your Twitter account directly from the membership site, you need to connect your Twitter app to your Antavo brand under the Social account module. The app will request authorization from customers on behalf of Antavo to add your account to the list of accounts they follow.

As soon as the connection is created, you can configure the mechanics.

  • Set the number of points customers will receive when they follow you on Twitter

  • Enter the name of the Twitter account that you want the customers to follow

  • The Twitter user ID is filled automatically after you save your settings

  • Click ‘Save’ at the bottom of the page

twitter_follow.png

You can display the Twitter follow point-earning option on the membership site by requesting information through the activities/earn Display API endpoint. This will provide the URL that will redirect customers to the page where they can grant access to manage customers’ Twitter follows and through which the Twitter follow gets completed.

Points economy

If your brand uses Multi-accounts, select the account to which the related events and earned points should be registered.

Editing social follow settings

  • Navigate to the Social follow module configuration page

  • Modify the number of points given for the channel or the Twitter account

  • Click ‘Save’

Disabling social networks

  • Navigate to the Social follow module configuration page

  • Set the number of points given for the channel you want to disable to 0

  • Save the settings

Points economy

If your brand uses Multi-accounts, select the account to which the related events and earn points should be registered.

 

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