Content consumption

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Use the Content consumption module to incentivize your customers to read your blog posts, visit landing pages for seasonal campaigns, or watch your videos.

To track actions related to content consumption, please make sure the JavaScript SDK is initiated on the site where the content is accessible. Learn more about SDK implementation here.

With the JavaScript SDK being implemented, the solution works out of the box – the only configuration required is to specify the content and how many points you’d like to give members for watching or reading. Visitors will receive their points after scrolling halfway down the page or playing half of the video.

To maximize the entertainment factor and to make sure that customers earn points deservedly, we have introduced the beta version of the content quiz functionality. If you’d like to start adding quizzes, please submit a ticket through the Antavo Service Desk.

Find the configuration page by navigating to the Modules menu and searching for 'Content consumption’ in the module list. The page will open up to a list of contents that have already been set up with the following information:

  • Title of the content

  • URL where the content is accessible

  • Quiz (yes or no)

  • Points to earn

The items are grouped based on type (Page visits and Videos).

Adding new content

  • Click the 'Create new content’ button in the sidebar of the Content consumption module page

  • Select the type of content that you’d like to reward
    The available content types are ‘Video’ (Vimeo and Youtube video views) and ‘Page visit’ (any URL).

  • Enter the title of the content

  • Enter the URL where the content is accessible

  • Set the number of points you want to assign
    Points are only awarded once for each customer when visiting the page or watching the video for the first time.

  • Quizearly access
    If you want to attach a quiz, turn on the ‘Quiz’ radio button

    • Enter a question

    • Add up to 10 possible answers

    • Select the correct answer

  • Click ‘Create’ at the bottom of the page

Content consumption on the membership site

The /customers/{customer_id}/activities/content-consumption endpoint of Antavo’s Display API is available for querying the list of content consumption items available for each customer. The response includes all the information you may need, including the URL of the content, to display the point-earning option(s) on the membership site.

Managing contents

Edit a content

You can always edit existing content. You can only edit one piece of content at a time, but you can save multiple content edits in a single run.

  • Go to the Content consumption module configuration page

  • Click the ‘Edit’ button of the content you’d like to edit

  • Edit settings

  • Click the ‘Update’ button

Delete a content

  • Go to the Content consumption module configuration page

  • Click the ‘Edit’ button of the content you’d like to edit

  • Click ‘Delete’ in the top right corner of the configuration page

  • Confirm your choice in the appearing dialog

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