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Antavo’s expanding fraud detection and prevention tools can be used when a customer’s point accumulation is exceedingly high to fit the ground rules of your loyalty program.
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Open Workflows management and click the Create new general workflow page
Name the workflow and click ‘Create’
Drag and drop an ‘Event’ trigger to the canvas.
Define the type of event on which the workflow should run.
select ‘Point add’
Click the 'Update' button.
Next, scroll down to the Fraud prevention group among the Filters node categories on the right-hand side of the page. Chose Aggregated customer attributes and drag and drop it to the canvas.
Date range – monitor the date range of the current day by selecting 'week to date'
Customer – if you pick ‘current customer’, the customer who is affected by the current workflow execution will be monitored
Aggregation type – select ‘earned’, which signals all scores that the customer has earned during their loyalty membership
Threshold – type here the value of points that would be considered unrealistic in your loyalty program
In the subsequent node, you can trigger an email to the customers informing them about the terms and conditions of your loyalty program. Use the Trigger marketing communication action node for this measure.
Select the external event to be triggered using the dropdown list.
Enter the key and value of the event data to be sent in the payload of the event
You can add multiple data fields to the payload using the ‘Add’ button.
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Read more about configuring campaigns and point limitations here and read this guide for examples for each scenario.