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Antavo’s expanding fraud detection and prevention tools can be used when a customer’s point accumulation is exceedingly high to fit the ground rules of your loyalty program.
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You can warn the customer about excessive point earnings in your program. This workflow monitors the past week’s point earnings and sends out a warning email to the customer who had reached a certain threshold of points in their overall earnings.
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Follow these steps to create this workflow:
Open Workflows management and click the Create new general workflow page
Name the workflow and click ‘Create’
Drag and drop an ‘Event’ trigger to the canvas.
Define the type of event on which the workflow should run.
select ‘Point add’
Click the 'Update' button.
Next, scroll down to the Fraud prevention group among the Filters node categories on the right-hand side of the page. Chose Aggregated customer attributes and drag and drop it to the canvas.
Date range – monitor the date range of the current day by selecting 'Todayweek to date'
Customer – if you pick 'All customers (audience)'‘current customer’, the workflow monitors every loyalty member with the score' filter applied abovecustomer who is affected by the current workflow execution will be monitored
Aggregation type – select ‘earned’, which signals all scores that the customer has earned during their loyalty membership
Threshold – type here the value of the desired points
points that would be considered unrealistic in your loyalty program
In the subsequent node, you can trigger an email to the customers informing them about the terms and conditions of your loyalty program. Use the Trigger marketing communication action node for this measure.
Select the external event to be triggered using the dropdown list.
Enter the key and value of the event data to be sent in the payload of the event
You can add multiple data fields to the payload using the ‘Add’ button.
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After the customer has been suspended, the status is also indicated also on the main page of the Customer Insights module, next to the customer's name of the customer.
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Suspend the customer through the Workflows module
You can monitor excessive point spending earning through campaign bonuses, and subsequently, suspend the customer in your program using this workflow.
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Open Workflows management and click the Create new general workflow page
Name the workflow and click ‘Create’
Drag and drop an ‘Event’ trigger to the canvas.
Define the type of event on which the workflow should run.
select ‘Point spend’‘Campaign bonus’
Click the 'Update' button.
Next, scroll down to the Fraud prevention group among the Filters node categories on the right-hand side of the page. Chose Aggregated customer attributes and drag and drop it to the canvas.
Date range – monitor the date range of the current day by selecting 'Today'
Customer – if you pick 'All customers (audience)', the workflow monitors every loyalty member with the score' filter applied above
Aggregation type – select ‘spent’ ‘bonus’ which signals the points collected from campaign bonuses
Threshold – type here the value of the desired points
points that would be considered unrealistic in your loyalty program
In the subsequent node, you suspend the user temporarily from the loyalty program. Use the Trigger event action node for this measure.
Customer – leave this field blank as the workflow monitors the entire customer database
Action – choose Suspend from the dropdown
Click ‘Update'
The Workflow will then put those customers who have spent earned more than 30000 3000 points through a campaign that given day to ‘Suspended’ status.
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Read more about configuring campaigns and point limitations here and read this guide for examples for each scenario.