Customer ID validation

Antavo’s Customer ID validation mechanism allows the creation of anonymous events, which means that an event can be registered without a customer ID value in the customer attribute of the event.

Find the configuration page of the Customer ID validation module under the Modules menu.

Guest events

The interface has only one configuration option.

Open

If the ‘Guest events’ checkbox is enabled and an incoming event has the {{guest: true}} flag, the following options can happen:

• the customer is not included in the event request: Antavo considers it as an anonymous event, no customer will be created or updated, and the event will not contain a customer property

• the customer is included in the event request: the error BadRequestException is returned, as it is not possible to send a guest event with a customer

If the ‘Guest events’ checkbox is not marked or no {{guest: true}} flag is present, the default mechanism will apply meaning that all requests without customer property will fail.

Read more about guest transactions in our API docs here.

Automatic customer ID generation

If the Customer ID validation is turned on, the customer ID is automatically generated when you add a new customer manually under the Customer insights menu.

Open

The generated ID cannot be modified with manual registration, however you’ll still be able to register customers with any customer ID via opt_in events, through the Events API.