Active member events

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There are many events in Antavo: some are customer driven, while others are system processes.
This article defines which submitted events are made by an ‘active’ member of the loyalty scheme and will be used in statistical analyses.

A difference must be made between customer’s active status and being an active member.

  • The status is indicated on the profile information on Customer Insights handled by the status attribute. The active status applies to those who are consenting members of the loyalty program.

  • Active member status (i.e., the number of active members) is the basis of billing.

Please find here the list of events registered by Backoffice users, sent to a customer through API, or by any other means that would result in the member status being 'active'.

Please note that in addition to the content of this table, the creation of any custom event will also mark the customer account as ‘active’.

Event name

Label

Active usage

activity

Activity

Activity events are registered when challenges are completed by the customer.

yes

activity_approved

Activity approved

yes

activity_denied

Activity denied

yes

anniversary

Anniversary

no

birthday

Birthday

no

campaign_bonus

Campaign bonus

yes

checkout

Checkout

yes

checkout_accept

Checkout accept

yes

checkout_accept_item

Checkout accept item

yes

checkout_item

Checkout item

yes

checkout_item_accept

Checkout item accept

no

checkout_reject

Checkout reject

yes

checkout_update

Checkout update

yes

checkout_update_item

Checkout update Item

yes

coupon

Coupon

yes

coupon_assign

Coupon assign

no

coupon_change

Coupon change

no

coupon_redeem

Coupon redeem

yes

coupon_unredeem

Coupon unredeem

yes

currency_conversion

Currency conversion

no

daily_login

Daily login

no

daily_purchase

Daily purchase

no

fitbit_activity

Fitbit activity

  • The Fitbit module has been deprecated from the system.

yes

invite

Invite

yes

join

Join

yes

level_down
level_set
level_up

Level down
Level set
Level up

  • Levels is a legacy module.

yes
no
yes

merge

Merge

no

nps

Nps

  • The Nps module has been deprecated from the system.

yes

offer_redeem

Offer redeem

yes

offline_treasure_code_found

Offline treasure code found

yes

offline_treasure_found

Offline treasure found

yes

opt_in

Opt in

yes

opt_out

Opt out

no

pending

Pending

yes

pending_campaign_bonus

Pending campaign bonus

yes

pending_expired

Pending expired

no

pending_invalidate

Pending invalidate

no

pending_validate

Pending validate

no

point_add

Point add

no

point_fix

Point fix

no

point_spend

Point spend

no

point_sub

Point sub

no

point_unspend

Point unspend

no

points_expired

Points expired

no

profile

Profile

yes

profiling_answer

Profiling answer

yes

profiling_flow

Profiling flow

yes

promotion_enter

Promotion enter

yes

promotion_winner

Promotion winner

yes

quiz

Quiz

yes

referral_bonus

Referral bonus

yes

referral_points

Referral points

yes

refund

Refund

yes

refund_item

Refund item

yes

register

Register

yes

release_points

Release points

yes

reserve_points

Reserve points

yes

revenue

Revenue

yes

review

Review

yes

review_approved

Review approved

yes

review_downvote

Review downvote

no

review_got_downvote

Review got downvote

no

review_got_upvote

Review got upvote

no

review_submit

Review submit

yes

review_upvote

Review upvote

no

reward

Reward

yes

reward_bid

Reward bid

yes

reward_revoke

Reward revoke

no

reward_unbid

Reward unbid

yes

reward_transfer

Reward transfer

yes

share

Share

yes

share_impression

Share impression

no

social_connect

Social connect

yes

social_follow

Social follow

yes

subscribe

Subscribe

yes

tier_change

Tier change

no

tier_down

Tier down (due to expiration or manual change)

no

tier_recalculation

Tier recalculation

no

tier_up

Tier up (due to earning or manual change)

no

treasure_found

Treasure found

yes

video

Video

yes

visit

Visit

no

wheel_spin

Wheel spin

yes

 

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